For Shore

Real form soft lure imitating squid that are preyed on and enjoyed by many fish eaters.Mimics a real squid action through the emperors coming out of both sides of the body that stir up the water while swimming.The tail with ribbed edges appeals to the target fish through slight flickering movements...

The JLC Tokuri is the latest and smallest member of the JLC cephalopod family, created to set new standards in the world of fishing. Following the impressive success of previous models, JLC presents a light, fast and compact artificial bait that stands out for its efficiency and promises unique expe..

After years of dedication and improvement, we are proud to present the new Xipi EVO JLC®, a true revolution in the world of sport fishing. With a host of innovative improvements and exceptional quality, this lure is designed to take your fishing adventures to the next level. The Xipi EVO JLC® has be..

The Major Craft Live Squid, is a twin tail, silicone squid, a versatile, saltwater bait which is available in 4” (10 cm) models. There are 5, popular colors in the assortment, starting from an intensive glowing color (Namaika) for low light and deep-water fishing conditions and progressively decreas..

A slim-profile, long-casting range of soft lures with a high specific gravity. All the lures have a rattle slot in the main body plus an insert weight slot in the tail area to add even more distance to your cast if required. The nose of the lures are perfectly designed for easy rigging on our small ..